SMAC

                       

            

  

             SMAC is a powerful tool in giving insights about the business world and helping them know about the customer preferences .SMAC has 4 main parts S- SOCIAL, M- MOBILE, A-ANALYTICS and C-CLOUD.

Social networking:-Social data means information taken from the likes of Twitter, Facebook and Instagram in order to know what the customers are basically talking about, their needs and demands from the current market. And all this can be gleaned with the help of tools like data shift which is basically human data intelligence that helps in translating data into action.

Mobile devices:-As we all know that today the world lives on smart phones and due to high internet penetration people are connecting with each other. Mobile devices allow users to update profile, catch new deals, promotions, track locations, etc.

            

Analytics:-Humongous databases have come into existence which has the capability to handle millions of records in a short time; analytics is used to make intelligent predictions about the customer’s reaction based on information derived from social networking. Analytics can also be a classified predictor of customer behaviour which tends to give accurate results and helps to analyse the pattern of customers.

Cloud computing:-Cloud is one of the best upcoming elements in the SMAC, it refers to a vast storage capacity available for which the business has to pay by the minute or hour. Hence companies do not need to spend millions of dollars on building a data warehouse and maintaining it, instead they can simply rent the space on the cloud whenever they require it. Whenever they require more space they can pay a few hundred dollars and continue on their merry way building what they want, according to their requirements.

Taking decisions without knowing the facts is like a shot in the dark, it can lead to the collapse of your organization, loss of customers and unsatisfied employees. Overall it can decrease the name or credibility of your company. Such a step can result in collapse of the whole business and shutting down of the company or firm. Enterprises today take customer data from multiple sources, it is necessary to use the data in an intelligent and indigenous way.

Makers of the decision have relied on their decision support systems to take crucial decisions, but often the ROI expectations are not exact because the available data is scattered throughout the company. Businesses now realise combining or integrating multiple sources of data is not possible without a platform, thus creating a platform leads to effective decision making.

There was a time when companies were pushed against the wall having just two choices, either Evolve or Perish. This is when the Social-Mobile-Analytics-Cloud (SMAC) framework came into the market. It provided increasingly promising solutions to the global industries to succeed in the highly competitive market and the rapidly moving world of technology.

SMAC is a useful blend of multiple technologies with unique functionalities combined into a single platform. Using these technologies has brought a significant improvement in the business. But merging of these technologies into a single platform was a breakthrough in technology waiting to happen. This methodology when implemented brings greater value and acts as a force multiplier to marketing efforts for the business. The majority of industries now a days are putting the efforts in SMAC technology to experiment and see how it can help to enhance the customer experience, also adding more value to their company or business.

Experiments carried out by various companies have made it clear that SMAC has a lot of potential, it can be a game changer for its implementers. SMAC is finding a wider acceptance with a steady rise in the number of clients and many of them moving from trail implementation to full scale implementation. The SMAC demand is going to increase as global firms are ready to spend a  major part of their assets on it. SMAC guarantees enhanced customer satisfaction, unparalleled competitive advantage and notable value to the business. It also acts as a confidence reviver for all technology users.

SMAC enabled applications and infrastructure needs to focus on three key areas:

i)        Core skills around new working style of customers and employees need to be developed.

ii)      To learn how to analyse and asses the business

iii)    Keeping in mind the inflection point of information.

IT departments shall have to become experts of these 3 key elements.

To accomplish this last objective they need to focus on machine learning capabilities and intellectual analytics to make clever decisions with this information, in addition to routine processing and not only deal with sheer scale and velocity of their data.

How to deliver positive benefits to business? What is your business plan? Have you implemented SMAC? These are the questions asked by customers now a days to the business and hence this makes the SMAC strategy important as it is growing stronger and smarter. With increased automation and platform-based services that can be replicated across segments and non-linear schemes, analysts confer that SMAC shall give IT companies extra edge offerings for clients. And hence big multinationals like Infosys, Cognizant, and Tech Mahindra are inclined towards implementation of SMAC in their Ecosystem to get a better hold on their customers and to grow their business.

Shreya Gupta 

Batch 2017

Symbiosis Institute of Telecom Management